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Suncoast Marketing - The Partners

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An On Demand Marketing Resource
 

 

 
 
 
 
 


The Partners

Suncoast Marketing Partners (SMP) offers a team of senior business executives representing a broad spectrum of professional marketing resources. This consortium of proven talent and expertise has been formed to provide consultative support resources in a strategic and focused manner, On Demand.

Robert E. Mutzl – CMO - Chief Marketing Officer - Suncoast Marketing Founder

Edward L. Woods – CTO - Chief Technology Officer - Web Solutions of America

Angelo Piazza - CCO - Chief Creative Officer - Piazza Design Studio

Stephen J. Kasser, Ph.D. – SJK Communications, Inc.


Robert E. Mutzl – Suncoast Marketing Partner:

Founded Suncoast Marketing Partners in 1997 and operates as its managing partner. He is a marketing executive with over 35 years experience with leading consumer product Marketers and promotion agency services, with the last 8 years focused heavily on the electronic in-store marketing industry and Internet promotions. Mutzl’ s broad-based experience includes advertising and corporate communication campaigns for both consumer and business-to-business audiences. He has held a number of management positions involving traditional marketing management responsibilities including CPG promotion, retail merchandising and sales. Before forming SMP, he served as vice president of SkyMark, Inc. where he was responsible all marketing activities, facilitating internal processes and coordinating outside strategic partner programs. Previously he served as senior director of corporate marketing at Catalina Marketing Corporation where he planned and directed all corporate marketing activity during an aggressive five-year expansion period. In addition, Mutzl has been a partner in The Pacific Marketing Group, a West Coast based full service promotion agency. He also held a variety of senior level marketing and promotion positions for leading package goods marketers including R. J. Reynolds, Del Monte Corporation and Carnation Foods. (top)

Edward L. Woods – Web Solutions of America:

Founded Web Solutions of America (WSA) in 1997 and operates as its president. The company offers a full complement of web site design, development, hosting, computer system support and database development. Additional services include development and management of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) including Pay-For-Performance (PFP) programs marketing plus list management and related Internet marketing strategies designed to increase web site traffic. WSA clients include State of NH, Blue Cross and Blue Shield, Conproco Corp., CHI Engineering and America’s Mortgage Express. (A complete listing of clients can be viewed at www.websoa.com). Prior to founding WSA, Woods held a number of engineering and project management positions with leading electronics industry companies such as IBM, Teradyne, BOSE, DELCO, ACCUTEST while operating as the owner of ATE PC Product Services. Woods is trained and licensed on a broad variety of software platforms including UNIX webmaster Services, Virtual Servers, Dreamweaver and FrontPage, Overture/Google PFP campaign, Java Script, Perl and CGI, MS-Access/Word/Visual Basic and Paradox. (top)

Stephen J. Kasser, Ph.D. – SJK Communications, Inc.:

Is president of SJK Communications Inc. He provides corporate communications, public relations, marketing communications and Investor Relations expertise for SMP. For several years he was manager of issues management at Tampa Electric Company (TECO Energy), where he designed, installed and managed the utility industry's first communications-based issues management system. He also managed key elements of the company's customer communications program. Subsequently, while employed at the Southeast's largest independently owned public relations agency, he represented billion-dollar auto components maker Harvard Industries to the media and the NASDAQ stock market as investor-relations counsel, managed the public relations program for telephone company Intermedia Communications, and tripled trade media coverage of the roofing division of Celotex. He has been an independent communications consultant to a variety of industry-leading companies, including GTE subsidiaries, and his efforts have resulted in successful publicity campaigns in local, regional, national and trade publications, including Forbes, the New York Times, and Florida Trend. (top)

Marketing Research

We provide a full-service marketing research resource, which provides both quantitative, and qualitative customer research services. Research capabilities include

  • pre/post-advertising effectiveness
  • concept testing
  • new product/service development
  • awareness, attitude and usage research
  • GAP analysis, customer satisfaction, communications evaluation research
  • pricing studies
  • market segmentation research
  • pricing
  • etc...

In addition to project design and supervision skills, we have proven analytical abilities that include forecasting, conjoint, cluster and factor analysis and have experience as a focus group moderator with specific academic training in group dynamics and consumer behavior. (top)

Angelo Piazza - Piazza Design Studio

Angelo Piazza, an award-winning artist who has owned and served as creative director of the Piazza Design Studio for four years, has helped pattern ad campaigns for both large national companies and elite local ad agencies.

Piazza's graphics, illustrations and designs have been featured prominently in the marketing campaigns of such diverse industry giants as the Ford Motor Company; Progress Energy - a Fortune 250 diversified energy company; The Sembler Company - a national developer; Venus Swimwear, The Tampa Bay Performing Arts Center and Morrison Homes.

He has worked with a varied group of local businesses and organizations, including Raymond James and Associates - a full-service investment dealer, Hillsborough Community College, the Thompson Cigar Company and WFLA-TV - Tampa Bay's Channel 8.

Piazza served as creative director for the Thoroughbred Advertising Agency, art director of Johnny Cairo Productions, Inc. and as a graphic artist for Cook & Associates Advertising.

In a community filled with artists and graphic designers, Piazza's 22 years of experience have made him one of the area's most skilled and respected specialists in client supervision, purchasing, production management, illustration, concept, design and layout. In addition, he is active in the artist-in-residence program with the Hillsborough County Arts Council teaching creative visual art programs.

During his time as advertising designer for the Tampa Bay Business Journal, Piazza won two first-place Florida Journalism Association awards for outstanding illustration. His work has attracted art collectors, which spurred private showings of his sculpture, acrylics and watercolors.

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